BOOM! Studios is choosing a connection paradigm business style by releasing several items from their backlist for free. Instead of trying to keep control over their intellectual property, they’re sharing it for free with their fans and potential fans.
The titles they’re offering include Ninja Tales, Zombie Tales, Hero Squared, 2 Guns, Shmobots and Cthulhu Tales.
“This is a great way to get the word out about BOOM! titles,” said Chip Mosher in a press release. “When people come to the site for free comics, they’ll be able to take a look at the other quality books we’re putting out. The interface ties all the parts of our website – the store, current titles, free stuff – into one beautiful package. New fans who might be stopping by for cool zombie or Cthulhu content can get turned on to what BOOM!’s doing across the board and check out the print editions in local comic book shops or at Amazon.com and mass market bookstores via our distribution deal with Perseus Books. We expect that people who aren’t BOOM! fans will discover our series and titles and be excited to own print copies.”