I love dubstep. (I’m probably the only person over 30 you’ll hear say that.) And the thing I love most about dubstep is the wobble bass. That WUB WUB WUB WUBWUBWUB sends shivers down my spine every time.
One creative weekend day, I was playing around in Renoise (my music composition program of choice) and I decided to learn how to make my own wobble bass. I found a tutorial on YouTube, followed the steps… and it sounded like a cat hissing into a McDonalds intercom. What?! Where’s my wub?
I tried a different sample, modulated it… and it sounded like a whale singing into a McDonalds intercom. Well, at least it changed something. But still no wub!
Is wub available even here?
The third time was the charm! My third sample modulated exactly how I wanted it to. WUB WUB WUB, went the bass.
I learned how to speed it up. WUBWUBWUB, went the bass.
I learned how to make the speed oscillate. WUB WUB WUB WUBWUBWUB, went the bass. And I sent shivers down my own spine.
The cow goes… MOOOOOOOO!
Side note: I’m remembering those kids’ toys where you spin the wheel and it says, “The cow goes… MOOOOOO!” and I now want to make one that says, “The wobble bass goes… WUB WUB WUB WUBWUBWUB”
How this harms my business
I turned my wobble bass experiment into a short intro/outro for our Wild Crazy Meaningful Life podcast. You’ll hear the WUB WUB WUB WUBWUBWUB at the beginning and end of every WCML podcast since #20.
Will that help my business? Maybe. But it might actually harm my business. It might sound more professional and polished to buy some stock intro/outro music, or even hire an actual musician to write it, instead of using my own homebrew dabblings.
A lot of people hate dubstep, so it might even be a negative – it might annoy listeners. And the sub-bass is so low frequency that a lot of speakers can’t even play it, so it just makes the music sound weird and muted.
But I don’t even care. All these negatives are trumped by how it helps my business.
How this helps my business
Let me ask you a question. Which one of these people sounds more interesting?
1. A spiritual entrepreneur
2. A spiritual entrepreneur who composes dubstep, has purple hair, and loves to play Dance Dance Revolution
The more of my personality I let shine in my business – even if it’s not “related” – helps my audience get to know me.
The advantage of small businesses
Big corporations are faceless. That’s why people are so sick of them. Corporations don’t care about you, and you can’t know them, because they’re huge massive entities, not people.
You are a person. You have a face. Show it! Let your personality shine through into your business! Have fun!
Your personality is your best advantage as a small business owner. People choose to buy from people they know, like, and trust. If your customers don’t know you, they can’t come to like you or trust you.
It doesn’t have to be related to your business
Dubstep has nothing to do with my business, but I incorporate it into one of my podcasts. It’s part of what makes the Wild Crazy Meaningful Life podcast unique.
Steve Jobs took a calligraphy course, and incorporated his love of typography into the Macintosh. It’s part of what made the Mac unique when it first came out.
This is especially relevant for scanners and multipotentalites – people who have lots of varied interests. When you’re a small business owner, you can make your personality part of your brand, and that means that if it’s about YOU, it’s related.
Do what you love because you love it, and let it spill over to help your business by helping your customers get to know you.