Kyeli and I have lots of blogs. We have the Usual Error blog, the Connection Paradigm blog, a Pace blog, and a Kyeli blog.
Now that we’re making the Usual Error Project our career, it’s important to get the word out about what we’re doing so that interested people can find out about it. We care a lot about doing business ethically, and we don’t want to be annoying, so that means that most forms of traditional marketing and advertising are right out. We don’t want to do interruption marketing; we want to do only permission marketing and connection marketing.
One important part of our marketing plan is blogging. We talked a lot with Megan and others, and we decided that the best thing would be to merge all our blogs into one mega-blog!
We’ve merged a ton of content from our old blogs into the archives, deleted all our old blogs, and we’re starting to post new content as of yesterday! In fact, we’re about to start blogging like MAD, and I’ll tell you why in my next post.