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Dr. Rachna Jain of Profitable Popularity covers a heart-centered overview of getting more traffic – and what to do with that traffic.

Traffic comes to your domain.
That much is simple and plain.
But here’s what’s so funny:
That traffic’s not money.
That’s why you need Rachna Jain.

Highlights:

• translating mechanistic old-school marketing terms:
  • funnel → transformation pathway
  • traffic → potentially interested clients
  • conversion → showing up to the party and taking an action
• “You can’t accidentally do something black hat.”
• combining logic and spirit
• Jain’s Hierarchy of Business Needs (see graphic below)
• 1,000 true fans
• Living a montage from the inside

Links:

• Internet Marketing for the Rest of Us, Rachna’s book

You can find Rachna Jain at ProfitablePopularity.com. She’s got an email newsletter and she’d love to hear from you!

To subscribe or listen to past episodes of the Spiritual Entrepreneur Podcast, visit SpiritualEntrepreneurPodcast.com.