Spiritual Entrepreneur Podcast 014: Tara Swiger on Undercover Christianity

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Tara Swiger gives us her perspective on being a Christian who doesn’t fit the stereotypes of Christians, and how her beliefs affect her business without being overt or preachy.

Tara Swiger began spinning twine*
And now she helps you redefine
Your biz as exploring.
And if that’s too boring,
She also adores Deep Space Nine.


  • When people think “Christian” they think of Ned Flanders from The Simpsons
  • “For me, it’s about love.” -Tara Swiger
  • Being a spiritual entrepreneur doesn’t necessarily mean bringing your spirituality into your business in an obvious way.
  • authenticity does not mean turning on the identity firehose
  • Are we innately deserving of love or do we need to be forgiven?
  • Fire and brimstone in religion and in business
  • features vs. benefits
  • marketing with confidence
  • what Christmas means to Tara and how she brings it into her business


  • Tara has also been on our other podcast, Wild Crazy Meaningful Life, talking about coming out as yourself. Here’s the link!

*actually yarn. I plead poetic license.

You can find Tara at TaraSwiger.com.

To subscribe or listen to past episodes of the Spiritual Entrepreneur Podcast, visit SpiritualEntrepreneurPodcast.com.

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